Optimizing Commercial Operations in Life Sciences
Faster, Leaner, Smarter
Most organizations know where they want to go - they struggle with the operational reality of getting there. I help commercial leaders bridge strategy and execution, reduce costs, and modernize operations.
From emerging biotechs building their first commercial operations function to established global players navigating complex transformation, I bring the same rigour and pragmatism to every engagement.
How I Help
My work spans three core areas of commercial and operational focus.
Build, Optimize and Scale Commercial Operations
Build, Optimize and Scale Commercial Operations
Lead Commercial Transformation from Strategy to Execution
Selected
Experience
Detailed examples available upon request to respect confidentiality.
Enterprise digital content enablement
Omnichannel capability building
Operational model redesign & vendor optimization
Virtual engagement enablement
Enterprise digital content enablement
How I Deliver Value
My work spans three core areas of commercial and operational focus.
Commercial Operations Optimization
Optimize content creation processes for speed, quality and compliance
Consolidate vendors to cut costs, standardize quality and ensure compliance
Audit marketing operations to accelerate output, reduce costs and ensure compliance
Digital Transformation Leadership
Lead Sales and Marketing platform implementations
Drive adoption and embed behaviours that sustain new capabilities
Redesign operating models for omnichannel commercialization
Building Commercial Operations
Select the right vendors and platforms for your size, stage and budget
Design content creation processes that accelerate speed to market and deliver content that resonates
Prioritize the right operational building blocks in the right order to avoid costly missteps early on
Available on a retainer, interim or project basis depending on what you need.
Approach
My progression from Sales to Global Commercial Operations shapes how I approach transformation today. I design solutions that work within the realities of pharma, including regulatory complexity, matrixed organizations and competing priorities. Having led enterprise-scale initiatves and navigated multiple reorganizations, I understand what drives sustainable change and what undermines it. Execution discipline is essential. So is employee buy-in. I combine structured program leadership with pragmatic, people-centred change management to ensure solutions are implemented, adopted and sustained.
I’ve spent more than 25 years in biopharma across commercial, digital and operational roles. My career began in Sales and Market Research at Novartis and I later joined Pfizer, where I progressed through Marketing, Marketing Effectiveness, Commercial Operations, Digital Excellence and Global Biopharma Operations leadership roles spanning Canadian and global organizations.
While my roots are in large global organizations, the operational rigour, frameworks and experience I bring are equally valuable for emerging companies that need senior commercial expertise without the cost of a full-time hire. I founded Sando Consulting to help life sciences organizations move from strategy to execution, simplify complexity and build scalable commercial and operational capabilities.